Pure South — New Zealand Beef & Lamb

Produced by Alliance Group — New Zealand’s only 100% farmer-owned red-meat co-operative.

Learn more: Alliance → Pure South · puresouth.com · Alliance Group (official) (external)

Why we carry it

Pure South is a long-running New Zealand brand produced by Alliance Group. As a 100% farmer-owned co-operative, Alliance focuses on consistent specifications and provenance across beef and lamb programs supplied under the Pure South label.

Provenance & ownership

Brand owner: Pure South is produced by Alliance Group in New Zealand.
Co-operative: Alliance states it is New Zealand’s only 100% farmer-owned red-meat co-operative.

Quality focus

Cut specifications and processing designed for reliable eating quality at home and in foodservice.
Cold-chain export packing to protect quality during international shipment.

Halal & assurance (for Malaysia)

Alliance Group operates halal-certified facilities audited by recognised New Zealand halal bodies. Applicable halal marks appear on each product’s packaging.
Recognition of foreign halal certification bodies is time-limited (typically 2 years) and renewed by JAKIM; always refer to the current list.

Quick reference: JAKIM — Recognised Foreign Halal Certification Bodies (PDF, 20 May 2024).

My MeatBox handling: Delivered frozen under cold-chain; safe-thaw guidance included with each order.

Sources

Alliance Group → Pure South (brand & co-operative claim). alliance.co.nz/pure-south
Pure South — official site (brand overview). puresouth.com
Alliance Group — About (company overview; co-operative). alliance.co.nz/about-us
JAKIM — Recognised Foreign Halal Certification Bodies (validity 2 years; framework). myehalal.halal.gov.my (PDF)

Compiled for accuracy: 1 Nov 2025.