Sourcing Our Meat — Provenance & Assurance | My MeatBox
Our Meat
Quality starts with provenance. Below are the programs and origin marks we work with, and how we verify them.
Who we work with
Diamantina (Australia)
Branded beef from Stanbroke’s vertically integrated supply chain.
Lumina (New Zealand)
Free-range, grass-fed; finished a minimum 35 days on chicory & clover.
Pure South (New Zealand)
Produced by Alliance Group — NZ’s 100% farmer-owned red-meat co-op.
Seafood from Norway
Official country-of-origin mark administered by the NSC.
Assurance & context
- Diamantina (Australia): branded beef from Stanbroke (family-owned; vertically integrated). Official pages: diamantina.com · Stanbroke → Diamantina.
- Pure South & Lumina (New Zealand): produced by Alliance Group, New Zealand’s only 100% farmer-owned red-meat co-operative. Official pages: Alliance → Pure South · Alliance → Lumina · puresouth.com · luminafarms.com/our-products.
- Seafood from Norway: Norway’s official country-of-origin mark managed by the Norwegian Seafood Council. Official pages: en.seafood.no · fromnorway.com/about.
Halal import note (Malaysia)
We range SKUs that comply with Malaysia’s halal import rules. Recognition of foreign halal certification bodies is time-limited (typically 2 years) and renewed by JAKIM; always refer to the current list and the halal mark on each pack.
Quick reference: JAKIM — Recognised Foreign Halal Certification Bodies (see latest PDF linked on that page).
Sources
- Stanbroke → Diamantina brand page (brand ownership/overview): stanbroke.com/our-brands/diamantina
- Diamantina (official): diamantina.com
- Alliance Group → Pure South (co-operative statement): alliance.co.nz/pure-south
- Alliance Group → Lumina: alliance.co.nz/brands/lumina
- Lumina Farms (minimum 35-day chicory & clover finish; overview): luminafarms.com/our-products/
- Norwegian Seafood Council (origin-mark owner): en.seafood.no
- “Seafood from Norway” (origin-mark pages): fromnorway.com/about-seafood-from-norway/
- JAKIM — Recognised Foreign Halal Certification Bodies (validity note, FHCB framework): CB List portal