Our Meat

Quality starts with provenance. Below are the programs and origin marks we work with, and how we verify them.

Who we work with

Ralph’s (Australia)

Family-owned since 1908; livestock sourcing across Australia.

Diamantina (Australia)

Branded beef from Stanbroke’s vertically integrated supply chain.

Lumina (New Zealand)

Free-range, grass-fed; finished for 35 days on chicory and clover forage.

Greenlea (New Zealand)

100% grass-fed positioning; halal processing programme references.

Pure South (New Zealand)

Produced by Alliance Group, a farmer-owned red-meat co-operative.

Seafood from Norway

Official country-of-origin mark administered by the Norwegian Seafood Council.

Assurance & context

• Ralph’s (Australia): Ralph’s Meat Company states it is family-owned since 1908, processes beef and offal products, sources livestock from pastures and accredited feedlots Australia-wide, and packs according to halal requirements. Official pages: ralphs.com.au · Overview · Sourcing · QA & Food Safety · Halal.
• Diamantina (Australia): branded beef from Stanbroke (family-owned; vertically integrated). Official pages: diamantina.com · Stanbroke to Diamantina.
• Greenlea (New Zealand): Greenlea states it delivers New Zealand grass-fed beef to more than 40 countries, and positions its beef as 100% grass-fed, hormone-free and antibiotic-free. It also states it is MPI Approved Halal Premises, with PHOs including FIANZ and NZIDT auditing and certifying with halal export certificates. Official pages: greenlea.co.nz · Product portfolio · Halal · Sustainability report (PDF).
• Pure South & Lumina (New Zealand): produced by Alliance Group (farmer-owned co-operative). Official pages: Alliance to Pure South · Alliance to Lumina · puresouth.com · luminafarms.com/our-products.
• Seafood from Norway: Norway’s official country-of-origin mark managed by the Norwegian Seafood Council. Official pages: en.seafood.no · fromnorway.com/about.

Halal import note (Malaysia)

We range SKUs that comply with Malaysia’s halal import rules. Recognition of foreign halal certification bodies is time-limited and subject to JAKIM review and renewal. Refer to the current list and the halal mark on each pack.